FROM BARLEY TO GNARLEY
Babies eat cheerios. Old people eat cheerios. Who does that leave?
The Millennial. The great white whale.
Brands try to pander to millennials, which usually sounds like exactly what it is: old white men trying to “speak their language.”
Cheerios doesn’t have to be something it’s not because just Cheerios is more than enough.
Cheerios is going to demonstrate that it doesn’t have to be something it’s not...by being something it’s not.
Introducing: CHEERIOS XTREME