FROM BARLEY TO GNARLEY

Babies eat cheerios. Old people eat cheerios. Who does that leave?  

The Millennial. The great white whale.

Brands try to pander to millennials, which usually sounds like exactly what it is: old white men trying to “speak their language.”

Cheerios doesn’t have to be something it’s not because just Cheerios is more than enough.

Cheerios is going to demonstrate that it doesn’t have to be something it’s not...by being something it’s not.

 

Introducing: CHEERIOS XTREME

 

 

LAUNCH VIDEO

 
 
 
 

AT THE FACTORY

every box of Cheerios that comes down the conveyor belt will be launched through a fire hoop.  

 
 
 

THE BOXES WILL ALL RECIEVE THE XTREME STAMP AFTER BEING HURLED THROUGH A RING OF FIRE.

cheerios xtreme multi.jpg
 

MAKER VIDEO

MEET MANLEY SMALLY, THE TOP XTREMEGiNEER AT GENERAL MILLS.

 
 
 
 
 

INSTORE 

WHEN CUSTOMERS PURCHASE A BOX OF CHEERIOS XTREME THEY’LL RECEIVE A FREE GRAIN DIGGER.

 
 
 

PARTNERSHIP WITH GO-PRO

 
 

OUR STRATEGIST WASN’T ABLE TO MAKE IT TO THE PRESENTATION WHEN WE PITCHED TO GENERAL MILLS.

 THANKFULLY HE WAS ABLE TO RECORD THIS MESSAGE USING AN O-PRO.

 
 
 

CHEERIOS XTREME EXISTS TO REMIND PEOPLE THAT JUST CHEERIOS IS MORE THAN ENOUGH.

 
 
 

WITH JULIANA CLARK (CBM), JEAN FEROLDI (CBM), CHRISTINA FOY (XD), SEAN O’CONNOR (ST), & MICHELLE SMITH (CW)